Privacy Policy

Last updated at 16.04.2017
Bloom 3000 KG, Vienna, AUSTRIA

1. Preamble

This Privacy Policy explains how information about you is collected, used and disclosed by the Bloom 3000 KG, Geblergasse 28/33, 1170 Wien, Austria (hereinafter referred to as “we/us”) and the Bloom-App or when you otherwise interact with us.

The Privacy Policy available at at the exact time of usage of the Bloom-App will be applied. By using the Bloom-App the user accepts the Privacy Policy. If the user does not accept the Privacy Policy, the use of the Bloom-App is prohibited. The Privacy Policy is translated from the original German version. Please note that if the Privacy Policy is inconsistent with the Privacy Policy in German, the German Privacy Policy will prevail.

In order to protect your personal data against accidental or deliberate manipulation, loss, destruction or the access of unauthorized persons, our technical and organizational security measures are constantly improved according to the technological development. We try to solely store necessary information and only for the shortest appropriate period of time. In addition, we take all the usual technical measures to prevent unauthorized access to your data on our servers.

2. Registration

We only collect information you provide directly to us. At the moment you have to options to register to register for the Bloom-App.

  • Registration via facebook connect

 The information we collect: Your public facebook profile inlcuding your facebook ID, profile pic, name. Optional we ask for email, friendlist, events and description. We do not collect any other information or personal data about you. The authorization granted by the user may be revoked at any time on Facebook. We will NOT get access to your facebook login data and password. If you login with your facebook account, your facebook friends can find and follow your bloom account. The operator is not responsible for any incorrect or unauthorized data transfers through facebook. 

  • Registration by phone number

To register by phone, we use the free authentication process of DIGITS. We only receive encrypted codes from Digits and not your actual phone number. We do not collect any other information or personal data about you. 


3. Usage and processing of information

The Services require access to your mobile device's location services and image storage applications (e.g., to create and show Blooms or to change your profile picture). If you later decide to revoke your consent and prevent us from continuing to access your location and image storage applications, you can do so by either changing the settings on your device, if this settings option is provided by your device operating system, or by following the standard uninstall process and removing our services from your device. You can grant or revoke your consent at any time and prevent us from continuing to access your image storage applications by changing the settings on your device.

We don’t track you permanently and don't store your location data. Our localization-algorithm only takes your last visit as a reference to match you with a bloom. This happens with a delay of up to 20 minutes, depending on the accuracy of your location data. When you create a so called bloom, we collect, process and store the content on our servers to provide it for other users. This includes: your userID, title, description, end-time, location, start-time and participated userIDs. This information is stored on our servers in Frankfurt (Germany, EU) for improving our service, analytics and fine-tuning our algorithms. We do not sell or share any collected data with third parties. Apart from this and the few technical data mentioned above, we do not have any more information from or about you. That’s why you are safe to share on bloom whatever is worth spreading.

We only use the collected information about you to carry out the purpose it was collected for, create social graphs and for us to send you technical notices, updates, security alerts and support and administrative messages. If you consent bloom app may send push notifications or alerts to your device. You can deactivate these messages at any time by changing the notification settings on your device.

We may use your blooms to disclose them on our website or social media, i.e. for creating a list of the biggest blooms. We may share personal data in response to legal process or a request for information if we believe disclosure is in accordance with any applicable law, rule, or regulation of the Federal Republic of Austria, or as otherwise required by any applicable law, rule or regulation.

We take reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Bloom is based in Austria. The information we collect is processed in the European Union and governed by the applicable Austrian law and European directives.

4. Use of Web Analytic Services

We use Google Analytics, a service for the marketing analysis of this website, of Google Inc. (“Google”). Google Analytics uses codes consisting of text and numbers, which will be stored on your computer and which allow for an analysis of the use of the Website (“Cookies”). The information generated by the Cookie about your use of the website (including your IP address) will be transferred to and stored by a Google Server. Google will use this information, to evaluate your use of the website, to prepare reports about the website activities for the website operators and to provide further services connected to the use of websites and the use of the internet. Google may transfer this information to third parties, if legally obliged to do so or if third parties process these data on behalf of Google. In no case, Google will connect your IP address with other data from Google.

You can remove or deactivate such Cookies using the settings of your computer; in such a case you might not be able to fully use all functions of this website. By using this website you agree to the processing of your personal data by Google to the extent and purpose stated above. You can refuse to allow your data to be passed on by using a deactivation add-on for browsers under

5. Rights of objection, access, erasure and blocking of data

We will correct and/or delete your data at any time if you object to the use of data or if we are obligated to do so due to contractual (breach of Terms, pursuit of claims), legal or governmental regulations. In case a deletion is not possible due to legal, statutory or contractual retention periods, or if it requires disproportionate efforts or prejudices your legitimate interests, the data will be blocked instead of deleted.  

The user has the right of deletion of his account and all referred data at any time. Please write us an e-mail with your request to:

8. Contact

If you have any further questions about the collection, use and processing of your data, please contact us directly at:

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. To better protect your privacy you may review the Privacy Policy whenever you access the Bloom-App to stay informed about our information practices.